Creative Direction & Production Design for the filming of globally renowned beauty brand Lancôme's 'roadshow' and 10th birthday celebration of their most successful fragrance, La Vie Est Belle.

 

The brief was to design three areas; a seated interview area, product display and demo area and a celebration party scene for the LVEB birthday celebration. Including in the Creative Direction was concept and design, set design, budget management, procurement, set styling, prop and product styling.

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Filmed in an East London warehouse, there was an emphasis on a more contemporary urban slant on the brand's predominantly pink aesthetic.

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